After hearing a keynote by Tim Gentle at the Northern Cattleman’s Association Conference in 2018, Elders approached Think Digital to help guide them to integrate immersive technologies into their communications suite. The project had many facets including creating livestock and machinery 360 inspections, upskilling staff to create 360 content, first-to-market publicity campaigns, and experimenting the adoption of using augmented reality to showcase stud stock. The project gained notoriety by being showcased on ABC Landline and Stock Journal, as well as regional newspapers.
- Provide buyers with a new and innovative way to view livestock prior to purchase
- To be first to market to integrate immersive technologies into their communications
- To gain publicity to enhance the Elders brand
- To upskill Elders livestock agents to capture 360 content