About the Coach
What would you do if you won a bus? This was exactly the question we pondered in 2016 when we stumbled across a Facebook competition to win a bus. In 25 words or less, we had to describe what we would do if we won. We entered our dream: to create a mobile classroom and travel around regional, rural, and remote Australia, educating people about the digital world. To our surprise and joy, we won!
With support from friends, family and volunteers, in just six weeks we converted the retired passenger coach into Rocky the Think Digital Coach. Named Rocky because he came from Rockhampton, he made his grand entrance at Broadband for the Bush in Brisbane.
Over the next two years we travelled over 15,000km throughout Australia, fulfilling the pledge of our competition entry and visiting remote communities, schools, and metropolitan areas, delivering workshops and experiences on the digital world.
Rocky soon became our biggest asset and mascot for Think Digital and what we stood for, bringing digital technology and training to people who may otherwise not be able to access it.
We have focused our attention on delivering immersive technology experiences and are now recognised as a virtual reality experience on wheels.
Australian Good Meat
Three-month tours onboard the Think Digital Coach, reaching tens of thousands of students and community members to share the story of the beef and lamb paddock to plate stories.
Our biggest success story for the Coach was when Meat & Livestock Australia (MLA) through Australian Good Meat commissioned Rocky to take the Beef Paddock to Plate VR Experience on the road. Complete with full body signage, Rocky travelled from Sydney to Rockhampton for Beef Week 2018 and then throughout Southern Australia educating kids and event attendees on where their food comes from. During this time over 16,000 people climbed aboard Rocky to experience in VR the Australian Beef Paddock to Plate story.
This has now led into Rocky’s next tour up through the East Coast of Australia this time delivering a Lamb VR experience – written and produced by Think Digital!