Setting Up a Youtube Channel For Your Business

If your looking to setup Youtube Channel for your business then keep reading!

Youtube Overview

  • Video sharing site with 800 million unique visits each month, viewing over 3 billion hours of video.
  • Subscribers to YouTube can post videos, comment and follow others.
  • Unique users are people who haven’t subscribed but who have viewed a video on YouTube.
  • Who’s registered and active: Individuals, businesses, organisations

Think Digital Youtube Channel

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How we use Youtube

Gathering information:

  • Asking questions or for an opinion on a post or idea.
  • Following others in the same or like industries.

Building community:

  • Posting useful informational videos to show their expertise

Converting to prospect:

  • Posting ‘how to’ videos related to the products/services they provide.
  • Posting engaging videos related to what the business stands for.

Converting to customer:

  • Posting their new video advertising, either to understand its reaction or as the primary channel for its release.
  • Paid advertising on the site, which can be displayed prior to a user being able to watch a video.

Basic Youtube Tips

  • Your business can set up its own ‘channel’ (similar to a page) where you can post all of your content and make it available in YouTube searches.
  • Some of the most watched non-music content on YouTube is ‘how to’ videos.
  • Also watched are presentations: interesting talks; presentations that ‘teach’ you something, contain new information or a new way of looking at an old problem.
  • The content that goes ‘viral’ and is shared many times over has a ‘surprising’ element, often has a popular soundtrack, and is usually under 4 minutes in length.
  • As the largest search engine after Google, posting on YouTube also enhances your business’s ranking in searches.

Youtube Equipment Checklist

Here is a checklist before you get started.

  • Video Camera (Smartphone / GoPro / DLSR or DV Camera)
  • Tripod
  • Computer Laptop / Desktop
  • Memory Sticks / USB Connector
  • Internet Connection
  • Software
    • Smartphone Apps
      • Youtube App / Movie Creator App eg. iMovie
    • Editing Software
      • Mac iMovie, FinalCutPro / PC Movie Maker, Premiere
  • Other
    • Lighting (FotoDirect)
    • Chromakey Green Screen kit
    • Microphone (RODE)
    • Teleprompter
    • Royalty Free Music

Setup Youtube Channel For your Business

You will need to set up a Youtube Channel for your business, it is so so important that you take your time here. There are several ways to do this, from setting up a Google My Business first then a Youtube Channel, or as demonstrated below, you can go directly via Youtube, setting up a new Google Account along the way.

Once your channel is set up, the next is to plan your Youtube Strategy.

Youtube Strategy Steps

  • Planning
  • Filming
  • Editing
  • Uploading
  • Sharing Video
  • Measuring

If you’re interested in learning more about the DIY skills to rollout your Strategy our Youtube For Business Workshop (Hands-on Lab)walks your through each of the steps, by the end of the workshop, you’ll be uploading videos to your own Youtube Channel.  Please contact us today to discuss how we could run a workshop in your community or business.

As a final send off, I discovered these Youtube Fundamentals from the “Youtube Creator Academy” in a short video they produced, I have provided some dot points below, but it’s worth watching the Youtube Video too.

10 Youtube Fundamentals

  • Shareability
  • Conversation
  • Interactivity
  • Consistency
  • Targeting
  • Sustainability
  • Discoverability
  • Accessibility
  • Collaboration
  • Inspiration

Youtube Hands-On Workshop.

Youtube is the second largest search website in the world, second only to Google. Having videos on Youtube means you can access this massive audience to market your business or organisation. You can “upload” videos that service your current customers, embed them on your website and even send private videos to contacts to view.

What you will learn:

  • Learn how to film, edit and upload videos to Youtube
  • How to share them with your contacts!
  • Film a video (Smart Device or Webcam)
  • Edit it (trim and add music)
  • Upload
  • Share
  • Measure

To learn more about our Youtube For Business Workshop – please contact us today to discuss your requirements.  Please note, we also provide one-on-one digital coaching on setting up a Youtube Channel for your business

Think Digital Youtube Channel

Please subscribe to the Think Digital Youtube Channel.

 

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